Founder & President
René is the founder of Balance. With a pragmatic approach to life and innovation, he has helped transform companies and brands from consumer to financial product markets for more than 20 years. His blue-collar roots never let him forget that everything is earned and nothing should be taken for granted. Everyone must work continually to gain and maintain the trust of their customers, end-users, and shareholders – especially when it comes to products. Balance the subconscious emotional appeal of the product with the ease-of-manufacture and the financial needs of the company, and you have a great recipe for success.
To René Balance is more than a name, it’s a philosophy that continues to guide the company.
René is a first-generation Cuban-American with a passion for vintage synthesizers and antique toys.