The New Flagship

TTI-Floorcare needed to redesign their flagship product for one of their largest customers. This new vacuum had to win at retail while using a majority of parts from the previous model. In partnership with the TTI engineering team, we took on the challenge.


Eclipsing the Competition

Balance helped create a new vacuum, the WindTunnel 3, which eclipses its competition in aesthetics, functionality, and ergonomics. We carefully incorporated Hoover’s Visual Brand Language – keeping these guidelines top-of-mind while we considered final form and material selection. As well, we strategically and seamlessly integrated parts from the previous model, leading to an efficient use of new tooling and existing pieces.

The result is a new flagship product that proudly represents the Hoover brand on all levels.



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