Connecting Consumers to Your Brand

Consumers today have an infinite number of avenues in which to discuss, research, and purchase product. Social media continues to provide an unprecedented level of transparency between company and customer, and this transparency is furthered by connected products. Every interaction a consumer has with your brand is an opportunity to convert them. Get this interaction wrong at any point, and it can be disastrous.




Getting It Right

Balance will help you get it right. Our team has been successfully guiding companies for over a decade. We’ve helped them strengthen their brands and their relationships with their customers.

We have created Experience Brand Language, Visual Brand Language, and Visual Brand Architecture and strategies for some well-known companies to solidify and expand their brands well into the future.




View Our Consumer Case Studies


Purdy Power Lock

Ninja Kitchen Electrics

Hoover WindTunnel 3