OUR SERVICES
Strategic Value Creation that will delight your customers and drive profit for your business.
Our battle-tested process is powered by elite design strategists and includes all the tools necessary to find your future.
"They really do collaborate, bringing you into their process at every step.
With other organizations we have to try to set that expectation for our involvement - but with Balance it's never a question. We threw a lot of things at them and we worked through it all – together!”
KEN ASHNER
Venture Builder
Our perfectly-balanced approach to product & service creation unlocks the door to your customers’ desires through deep hybrid research combined with focused business analysis of identified opportunities empowering you and your team to make decisions and launch quickly & confidently!
Strategic Value Creation: Our outcomes and ROI are unmatched. Powered by elite, award-winning designers, our work results in more than successful, differentiated products – you will discover a whole new category that you can own!
Your Customers’ Desires: We go into the field to uncover customer problems and unmet needs, solve those problems, and transform them into valuable products that consumers can’t live without.
Hybrid Research: Real human ethnographic observation done in context combined with secondary research and AI-powered tools provide the perfect investigative balance.
Business Analysis: We support our qualitative work with just the right amount of quantitative data to help you build your business case to move products forward.
Confident Decisions: Our rigor mitigates risk and builds certainty by answering the many ‘WHY’ questions you may encounter from leadership and investors.
Fast Product Launch: We know your launch window is short, and we’re here to get you there faster with actionable product solutions that have Design for Manufacturing (DFM) thinking already baked in.
Our Process & Outcomes
Balance Innovation
Framework
The Balance Innovation Framework is rooted in time-tested, proven methodologies (including Jobs-to-be-Done, goal directed design, and design thinking), with an extra sharp focus on understanding your customer’s true pain points. We’re transparent and collaborative, opening up our entire process to your team.
Experience
Strategy
At the completion of our process, we deliver a comprehensive Experience Strategy. The Experience Strategy gives your team everything you need to develop differentiated, innovative solutions that provide meaningful value to your customers. Its design tools and solutions roadmap create long-term continuity and objectivity across teams and partners.