Sandy Hridel

Director of Marketing

Sandy is an accomplished marketer who brings more than 20 years of experience in consumer goods marketing, category and product management, and sales to Balance. He is experienced in strategic planning, performance analysis, and developing marketing strategies and tactical execution plans. He has held senior marketing positions with American Greetings as the Director of Marketing for their 525 company stores, and as Merchandising Manager and Pricing Manager for The Goodyear Tire & Rubber Company’s 800 auto service centers. At Balance, Sandy provides consumer insight analysis, strategy consulting, brand integration, and in-depth interviewing services. His work is fundamental in making sure the final product is optimized for the marketplace.

Recognized by clients for his ability to get “up to speed” quickly, Sandy has worked on projects for companies in consumer goods, financial, industrial goods, professional services and technology industries and for non-profit organizations.

Sandy’s undergraduate degree is from the University of Rochester. He received his MBA from the Weatherhead School of Management, Case Western Reserve University. Sandy serves on the University School Alumni Council and is active in Chagrin Arts, and in the Hunger Network of Greater Cleveland.

“I ask a lot of questions. Just ask my friends and family. I have an uncommon amount of curiosity. And I like to understand stuff. I love marketing because I functionally use my curiosity, my creativity and my analytical thinking to help clients make more informed, more effective decisions for their businesses and organizations.”


In his spare time, Sandy enjoys family time, travel, running, snowboarding, photographing graffiti and using things or doing things that are generally considered dangerous.