Uncover Opportunities and Build Focus

Innovation is found in the gaps between what your customers need and what they are able to find in the marketplace.

The Balance bottom-up, human-centered approach helps you understand your end-users and customers so that you can build empathy and connect with them on levels you may have never thought possible. 

Our research is deep, generative, and process-driven. We will find opportunities for innovation and growth for your business! And better yet, the focus we build together will help you take action quickly. 


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deep insights

We dig deep to learn as much as you do about your business by gaining a thorough understanding of all the factors influencing your world. By leveraging a variety of proven methodologies, we connect with your end-users, customers, and marketplace to uncover valuable insights that inform the design process.

Our tools are many and have been proven successful time and time again.



Building A Better Business Case

Business decisions should be informed decisions. Your investment in new ideas should be pursued confidently with data and insights in hand. The research Balance provides can help you mitigate the risk of going to market with a product or service that doesn't hit the target. 

Go confidently and boldly into your future with Balance research!


Our Research Capabilities Include:



Consumer Panels & Workshops

Design Research


In-Depth Interviews

Data Analysis


Concept Testing & Validation

Trend Research


View Our Research Case Studies



Merlin Surgical System

Diebold Branch of the Future