Crushing The Competition

Euro-Pro wanted to bring better-than-professional-level performance to the masses. The solution: the Ninja® Ultima™ Blender. Since the Balance team had dozens of Ninja products under its belt, who better to design the ultimate Ninja?



After benchmarking products well above Ninja®’s target price point, Balance identified the design attributes that made these products “professional.” We reinterpreted these attributes through the Ninja® brand language – creatively using form, material, color, and hi-touch interface elements. Collaboration with the Euro-Pro engineering team, who created an innovative blade system and incorporated a 2.5 peak horsepower motor, resulted in a truly beyond-professional blender in every sense of the word.



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