Euro-Pro, known initially for the success of their Shark® vacuum cleaner products, saw an opportunity to conquer the small kitchen electrics market. We partnered with Euro-Pro to design a full line of performance-driven kitchen electrics in multiple categories.


Building An Identity

Balance worked closely with Euro-Pro marketing to gain a deep understanding of the core values of the Ninja® brand and their target consumer. We defined a Visual Brand Language to inform the design of this new line of appliances. These robust guidelines helped us design and develop a multitude of Ninja® products.





Huge Success

The blend of performance, ergonomics, innovation, and aesthetics resonated with end-users. Ninja® is now one of the most recognized brands in the small kitchen electrics market.


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