BALANCE

Innovation & Design

We are a strategic

Human-centered design consultancy

Balancing end-user needs with business expectations.

Empowering Innovation

Bottom-up

We develop an understanding of end-user behaviors, motivations, attitudes, and needs to uncover exactly what will delight your customers.

Top-down

We fully immerse ourselves to learn your business in order to generate new revenue streams.

Through our Balanced Innovation Process, these two paths meet in the middle. This has been the basis for success for our many customers for more than 13 years. From end-user research, to trend analysis, to award-winning product & experience design, to business and product strategy – we're the strategy and design partner committed to growing your business. Learn more about our full suite of capabilities, and find out how Balance can build your custom plan for success.

Promotion worthy design.

We relentlessly pursue ideas that drive business results. Sure, winning design awards is great… but our focus is solely on you and your success. Our collaborative approach and understanding of business needs result in a measurable impact for our clients and products that get noticed by your customers.

See a sample of the work that has been delighting end-users, growing brands, and building careers for well over a decade.

Panasonic Kitchen Electrics

MOEN Waste Disposals

Diebold In-Lobby Teller

View Our Work

What people say.

“IT’S NEARLY IMPOSSIBLE TO IMAGINE THAT WE COULD HAVE HAD THE INTERNAL SUCCESS, OR INDUSTRY PRESENCE, WITHOUT THE PARTNERSHIP WE HAD WITH BALANCE. MANY FIRMS MAY BE CAPABLE OF HELPING WITH YOUR PROJECTS, BUT FEW CAN TRULY PARTNER WITH YOU TO ACCOMPLISH YOUR GOALS, NEAR- AND LONG-TERM, LIKE BALANCE.”

-Paul Magee, Former Director of Strategic Design at Diebold

"Balance Inc was able to help us achieve our project goals from start to finish. Providing excellent project management, design and technical expertise, and functioning as a collaborative team ensured that the design process went smoothly, stayed on track, and achieved the desired results we were after."

-Rita Forman-House, Sherwin Williams

"WE HAVE FOUND BALANCE'S INPUT TO BE A CRUCIAL INGREDIENT IN OUR CONSUMER PRODUCT DEVELOPMENT PROCESS. BALANCE HAS HELPED KINETICO® DESIGN PRODUCTS THAT MAXIMIZE CUSTOMER APPEAL, USABILITY AND PERFORMANCE."

-David W. Krupinski, Kinetico

Our people.

It’s a simple equation – the best people drive the best results. We wouldn’t think about supporting your investment any other way. From the top down, cultural alignment in “what if” always trumps “we can’t.” And that’s the reason our clients find those breakthrough ideas they are seeking. From researchers to user experience specialists, technologists, designers, engineers, and marketers, our approach is to put a cross-discipline team of the best minds on your business problem. See the carefully curated team that can bring you that game-changing idea.

Meet Our Team

Community involvement.

We love the community where we live and work.

We love our community. Cleveland is experiencing a renaissance, and we are excited to be a part of that growth and renewal. Communities are built on a foundation of passionate individuals and dedicated organizations. Individually and collectively, Balance engages in activities that help make Cleveland stronger educationally, economically, and socially.

Check out our latest community engagements.

Community Involvement

Contact us.

You’ll find us in the heart of Midtown Cleveland, Ohio. This area is only blocks away from the waterfront, theater district, sports complexes, and the Cleveland Health-Tech Corridor, among other attractions.

3615 Superior Ave. Ste. 4402B

Cleveland, Ohio 44114

440.247.4711

Get In Touch

Balance is proud to be a certified Minority Business Enterprise.