USER INTERFACE / USER EXPERIENCE DESIGN - ELECTRONIC BRAKE CONTROL
Horizon Global is the world’s largest conglomerate of towing equipment. The process of towing a trailer is tedious and dangerous for newcomers. To help solve for this problem, Horizon Global approached us with a desire to educate new users on how to properly connect to their bluetooth-enabled line of towing products, and provide an extra layer of safety and awareness while on the road. The result was a mobile application designed by our visual and interaction designers.
Expertise leveraged: Interaction design, User interface design, User experience design, Design strategy, Ethnography
The Challenge: Horizon Global’s products include brake controllers, hitches, jacks, couplers, and winches. In a recent burst of innovation, Horizon added Bluetooth capabilities to some of these products so that professionals could control them through their phones, reducing the need to be up close and personal with the machinery. Our challenge was to help them create an all-in-one application that was scalable from their current product line and into the future.
The Outcome: The solution is a mobile application that seamlessly syncs with Horizon’s bluetooth-enabled towing products. It provides real-time alerts and notifications related to the status of the user’s towing equipment as well as an extra layer of customer service and support. Most importantly, Echo helps new towing users get over the skill curve of setting up their trailer, so they can spend more time on the road, and less time worrying if their precious cargo is secure.
OUR DESIGN PROCESS
USER INTERVIEWS AND CONTEXTUAL INQUIRIES
Working alongside Horizon’s business stakeholders, development team, and towing equipment professionals, we were able to understand the unique tenets that had to drive the solution moving forward.
INTERACTION AND VISUAL DESIGN SPECIFICATION
With wireframes and user flows, we built out the Horizon Echo mobile application specification document over the course of seven sprints. Horizon stakeholders and developers were kept involved at every junction in the process to establish a shared confidence and understanding of the result.
VISUAL DESIGN AND STYLE SHEET
Using the wireframes as the foundation for the Echo experience, we began to apply a visual design language that was carried forward through the application’s development. This included a tappable Invision prototype that was used for usability testing, as well as all style guidelines for typography and graphic elements.
MOBILE APPLICATION DESIGN
THE CREATION OF A MOBILE TOWING APPLICATION
The Horizon “Echo” mobile application was designed from top to bottom with the needs of new towers in mind. Everything from the setup of the user’s trailer to the registration of Horizon products was made as seamless as possible. With safety and ease-of-use driving the design, no other mobile app comes close to the user experience of Horizon Echo.
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René Polin | Founder & President