SWISS+TECH® - Personal Care Tool

SWISS+TECH® and Magnet were launching an effort to explore new market-niche possibilities for their line of products, and invited Balance to generate some possible solutions. The demographic focus was to be the market segment of women, 25-55 years of age.

After some extensive collaborative creative sessions involving the client and Magnet, several design directions, along with their respective integrated features were pin-pointed for further development.

Balance provided initial conceptualization, various refinement phases, and ultimately, exploded-view illustrations which were the basis for CAD Engineering Development for tooling. Many of our initial, patentable features and details were incorporated directly into the final product.