Applica
LitterMaid™ Litter Center
Applica marketing saw the opportunity to capitalize on the already successful LitterMaid™ Self-Cleaning Litter Box product line by creating an entry level product offering for mass retail. The new concept needed to maintain LitterMaid™ brand attributes: “To improve the quality of life for cats and cat owners by providing continually unprecedented innovative solutions for cat waste management.” The new product also needed to adhere to strict retail guidelines.
Members of Balance worked with Applica to develop the Litter Center — a cat litter tray with value-added features.
Applica marketing knew they wanted to create a low-cost solution that improved the litter box maintenance experience. The product needed to store and dispense cat litter, store tools/supplies, and break down for shipping. A thorough assessment of the competitive landscape enabled design to spot the shortcomings of existing products. With the knowledge gained from research, the conceptual stage was initiated, and multiple design solutions were identified. Once the final product concept was selected, industrial designers worked closely with Applica to ensure that design intent was maintained throughout the 3D CAD phase.
The final product embodied a perfect balance between consumer, business and customer requirements. The LitterMaid™ Litter Center has received major attention at industry trade events.