Integrated Innovation is a product development process that encourages early involvement from sales, marketing, engineering, and design, so that product concepts meet all internal and external customer needs.
With this streamlined process, you get:
- Better, more meaningful ideas faster.
- Quick(Rapid) visualization of product concepts.
- Quick read on what is possible within cost targets and manufacturing constraints.
- A head start on the development process .
The Integrated Innovation process produces product concepts that:
- Fill a consumer/end-user need
- Are in a format that is easily understandable
- Are 'producible'
- Aid in 'Speed to Market
Before Integrated Innovation:
In a typical development process, a product concept moves from department to department often driven by a single stakeholder. This 'silo' approach discourages valuable input from down-stream team members.
After Integrated Innovation:
Involving internal and external stakeholders at the origin of a new product concept reduces the likelihood of roadblocks as the concept moves through the development process; not to mention instilling a sense of ownership of everyone involved.