More Than A Redesign, A Redefine

The original Playaway audiobook was a success, and served its function well for a first generation product. Findaway partnered with Balance to develop the next generation of its flagship product, dubbed the Playaway LIGHT.


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Intuitive

The Playaway user base spans from the very young to the very old, and we created multiple personas to represent this very large cross-section. The Playaway LIGHT was designed to be accessible for everyone with an uncluttered/intuitive digital interface.

 

Designed for Anyone, Anywhere

The light weight design allows for the maximum portability of a digital audiobook with the grab-and-go convenience of a physical format. Since the unit is most commonly used in classrooms, libraries, and the military, it had to connect with its end-user the first time, everytime.

The Playaway LIGHT redefines the audiobook experience with a much friendlier, intuitive design.

 

“The product launch has gone well and we have exceeded our sales plan for our direct team and distribution partners through the first quarter. I believe that the redesign is the principle reason behind the uptick.”

Tim Van De Walle

Manager of Product Development, Findaway



 

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