OUR SERVICES

We discover the hard-to-find problems and help you solve them.

We use our proven rigor to find your customers’ unmet needs. That’s our north star for creating Meaningful Innovation.

Ken Ashner 1848 Ventures

"They really do collaborate, bringing you into their process at every step.

With other organizations we have to try to set that expectation for our involvement - but with Balance it's never a question. We threw a lot of things at them and we worked through it all – together!

KEN ASHNER
Venture Builder

We create product, service, and digital innovation strategies.

We Help You

  • Break into new markets beyond your core business. 

  • Find the future of your category. 

  • Confidently fill your future pipeline.

  • Identify the hard-to-find problems…and solve them.

We Bring 

  • Experience: You’ll benefit from deep expertise in methods that lead to predictable innovation.

  • Objectivity: We help you break through politics or ingrained thinking with an objective outsider to take the lead.

  • Dedication: We’re dedicated to your cause.

  • Speed: You can expect results quickly. Most of our projects are ~12 weeks and produce anywhere from 9-20+ informed and defendable product or service concepts.

  • Education: We love helping teams learn how to incorporate new methodologies! 

Our Process & Outcomes

Balance Innovation
Framework

The Balance Innovation Framework is rooted in time-tested, proven methodologies (including Jobs-to-be-Done, goal directed design, and design thinking), with an extra sharp focus on understanding your customer’s true pain points. We’re transparent and collaborative, opening up our entire process to your team. And we’re efficient, with typical engagements taking 12-16 weeks.

Experience
Strategy

At the completion of our process, we deliver a comprehensive Experience Strategy. The Experience Strategy gives your team everything you need to develop differentiated, innovative solutions that provide meaningful value to your customers. Its design tools and solutions roadmap create long-term continuity and objectivity across teams and partners.