Designing A (Pillow) Case For Change

 

We at Balance are always looking at the world through the eyes of thought leaders and change agents. Recognizing the burgeoning business of wellness and the long-term benefits to society, we knew there must be a way to utilize design to help people get and stay well. Balance collaborated with startup Enduring Wellness, LLC, to develop a line of wellness products to help people eat more healthily, get more exercise, feel less stressed, and most importantly, get better sleep. As something we spend a third of our lives doing, we understand sleep as being a crucial part of our lives that is often overlooked in the design world. Because of this, we knew we could design a product to help millions of people get better sleep.

 
 
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Not Just Another Pillow

The average American spends 5.6 hours with digital media per day. Between our mobile devices (3.1 hours daily) and desktop/laptops (2.2 hours daily), all of our daily interactions with technology are taking a toll on our neck and spine. This was the inspiration for creating the ComfortAdjust Pillow from Enduring Wellness.

Working alongside a chiropractor at one of the world’s top hospital systems, we found the key was in the proper support of the cervical spine to maintain a normal Lordotic curve. By creating a pillow with built-in cervical support, we were able to address what has been dubbed ‘Tech Neck’ or ‘Text Neck’ - the potentially permanent negative effects of using technology on the spine.

 


 

A Pillow MADE FOR You

Traditional cervical rolls require coupling a foam roll with an existing pillow to achieve an adequate amount of support to treat neck pain. Unfortunately, no two pillows (or people) are alike. This was a key breakthrough behind creating a pillow with endless adjustability. Through end-user testing, we plotted the optimal pillow dimensions and used this data to create the most universal pillow possible.


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The Comfort Adjust Pillow has just been introduced to the market and has multiple patents pending.

 

 

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