Balance. It's more than just a name, it's our philosophy. We live in the convergence of all that matters to your brand, your end-user, and your business.
We are a full-service design consulting firm specializing in creating brand experiences that reinforce relationships between companies and their customers by focusing on meaningful product and interaction design.
Balance has contributed to the success of some of the most recognized brands in the consumer, commercial, and medical categories.
With the right balance, everything works.Learn More About Balance
We assist our clients in understanding and identifying opportunities that leverage their brand equities and business strengths. We’ve helped many to expand into new markets, develop line extensions, and create innovative new products ahead of the competition.
We gain a deep understanding of the factors that influence your business. By utilizing a variety of proven methodologies, we connect with your end-users, customers, and marketplace to uncover valuable insights that inform the design process.
Our designers serve as the hub for all involved in the development program. We are experts at processing cross-functional communication from all members of your team, and delivering solutions that address the needs of all stakeholders in a project.
Your digital assets are a key element in how a consumer experiences your brand. Whether it manifests itself as a digital user interface, an application, or a website, your offering needs to be intuitive, and above all, deliver on your brand promise.
Balance worked closely with Euro-Pro marketing to gain a deep understanding of the core values of the Ninja® brand and their target consumer to shape a Visual Brand Language that informs the entire Ninja product line.
Diebold wanted to visualize the potential new face of retail banking in the near future and turned to long-time partner, Balance for assistance.
Volk realized that their current product line needed attention, and they reached out to Balance to assist with the design of its second generation ophthalmic surgical system.